Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Your email address will not be published. But while their know-how only stretches to Match Attax cards, were already working hard with Twinkl to improve financial education for everyone by providing free, curriculum-compliant resources, said Dan Sherwood, director of marketing at Santander. They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. It makes you want to change who you bank with. That is the highest score achieved in any campaign the bank has done since it began measuring the metric. Reports indicate that they were paid a whopping 2 million . High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. : r/britishproblems. Parker says the marketing team wasnt apprehensive about replicating the success of the first ads, instead arguing its only challenge was to ensure the second instalment stayed fresh. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. However, it now sits fourth having seen its score decline by 4.4 points to 10.9. Fortunately, Santander has teamed up with Twinkl an online educational platform to launch free, curriculum-friendly learning materials for kids on finances. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Ant and Dec admit they nearly split last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Jamie Oliver shares emotional tribute following sad death: I cant believe Im writing this, Richard Madeley reveals wife Judy is sleeping in spare room as he thanks GMB viewers for advice, Im A Celebrity South Africa viewers share same theory as new arrivals announced. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. Interested in creative campaigns? Hurtful and tone deaf to anyone thats been a victim of crime. And his ingenious way to achieve this incredible feat is by introducing a personal origami master - ready for action when those bills arrive through the letter box. Thats a whole different bank. As if they eat Maccies. We use cookies to enhance your browsing experience and analyse our traffic. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. Your email address will not be published. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx, Ocean Outdoor UK hires new marketing director, Cat-vertising: 5 purr-fect cat ads that will leave you feline fine, Royal Mail challenges myths and misperceptions around the sustainability of mail, Bear Grylls joins forces with Jack Wolfskin, Nissan unveils star-studded content series Electric Away Days, Channel 4 and Spotify team up to offer music fans personalised recommendations. To receive more marketing news just like this subscribe to our FREE daily newsletter. ED! Get Me Out of Here! I see Larry the cat is going to get yet another new boss in his life. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. We have credit card, ISAs and current account with you. By clicking "Accept", you accept all cookies. Registered Number 2294747. The new Google Pixel advert with that loud guy 'Mike' shouting about the photo eraser function is annoying me. We know how ruthless scammers are and the impact they have. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. Made By Dyslexia ad asks AI to think like famous dyslexic thinkers, Scream if you want to go faster: Lovehoney celebrates Masturbation May, Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenals wounds, Tesco Mobiles trusty trolley returns to save the day once again in playful BBH spot, Disney and Spotify collaborate to promote Disney+. The campaign, which launched in December, stars the duo promoting . Perhaps Peter Sutcliffe had already turned them down?. The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Ant and Dec's hilarious series of adverts for banking giant Santander have continued - with a new TV spot that sees them enlist a professional origami expert. Ant and Dec Earnings for Santander Ad. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. Doing a bank. Whats more, Santanders partnership with Twinkl is streets ahead, bringing financial education into classrooms and homes.. This advert is literally showing its a joke to them. All rights reserved. Keith Moor, Santander's chief marketing officer, said: "We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. "So, when its thrown into conversation that Ant & Dec sounds a bit like Santander you cant ignore that, its an absolute gift. Do we love Ant and Dec? I bet u would quickly more on if it was your family member or a celeb you really love. Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. Well said Val. . The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. Presenters Ant and Dec have won UK National TV Awards (voted by viewers) every year for the past 20, so it's fair to say that they're popular with a large chunk of the population - whatever we might think. He must be having some sort of competition with the Flash poodle. 2023 Copyright Marketing Beat. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. If youd like to join in, please sign in or register. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? Were not Nike, were not Apple, so seeing that score is almost unprecedented in our industry.. Vote for the campaign below in The Drums Creative Works. With the amount of people falling victim to scams going up, were determined to do what we can to protect people and hope that approaching the topic from a different angle with the light-hearted nature of the Bank of Antandec will help it stick in peoples minds.. Banking scams cause untold damage and misery, even suicides. Even the silliest of ideas should be taken seriously. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. Getting this idiot to advertise your product. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. Required fields are marked *. Nothing else stood a chance.". after Ant McPartlin was fined for drink driving. Nav Sidhu, co-founder and managing director at Sidhu & Simon, added: No longer do you need to go trawling online for money skills materials that often bear little relevance to how children are taught at school, whereas now, for the first time, The Numbers Game is piping financial educational materials directly into classrooms and homes from the most trusted source in educational publishing, Twinkl. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. Only just transferred from Bank of Ireland to Santander. Santander Advert Actor: Who is Origami Man? We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. Registered Office: 2 Triton Square, Regent's Place, London, NW1 3AN, United Kingdom. Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander Bank of Antandec campaign. We are not impressed. Lets be honest, no one really likes bills, but origami bills - well thats more like it. - YouTube A video of Ant and Dec from ITV on Santander advert. What a waste of money, it did not stop scammers taken money out off my account on the 16th October2022. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. If we can get people to hear the words Scammer time and pause when theyre about to part with money or personal details then hopefully we can help thwart more of these criminals, Santander UK director of marketing, Dan Sherwood said. A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec, are back on our screens. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. Privacy Policy. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. In the film, banking supremos Ant and Dec hatch a plan to help customers with their bills - by hiring an Origami Master to fold them into works of art. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. The partnership was facilitated by leading talent agency YMU Group. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. Santander had an opportunity to use their adverts to provide valuable education to help people avoid these scams, yet they treat it as a joke with those 2 celebrities prancing about in those stupid pants. I think I need a drink now. Santander UKis a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. At 31 December 2018, the bank has c23,800 employees. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. Johns hopkins all children's hospital t shirt men umschalten. Registered in England. Santander UK plc customers eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. Dec proclaims himself always ready to "open the door" to new talent, and fellow CEO Ant advises him to roll out the service immediately. Engine has priors leaning into celebrity TV spots for maximum effect, most recently it cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. To close up the account., Someone else said: Time to close my Santander account, methinks., A fourth wrote: Time to change bank account from Santander UK., A fifth fumed: Cringeworthy. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. Santander is now launching the second instalment in the campaign, created by Engine, which shows Ant and Dec at a press conference fighting a copyright infringement claim from another bank. The technical storage or access that is used exclusively for statistical purposes. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. These two childish people should not be recieving any monies for this rubbish , I shall be closing my accounts with Santander in the next week . As it launches the second instalment of its Bank of Antanddec campaign, Santander claims it has already helped it achieve its highest ever brand scores. With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth. Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. Its overall brand affinity score, which includes a number of metric such as spontaneous ad awareness and ad recall, also increased by three percentage points last year, making it second in brand love in the banking sector, according to Santander. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. https://en.wikipedia.org/wiki/Congenital_iodine_deficiency_syndrome#Terminology. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Please make it stop. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels. We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.. The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. The Geordie duo are . In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. This professional campaign titled 'Stop! 4 min. It launches on Monday 3 June and the. This field is for validation purposes and should be left unchanged. The bank of ant and dec. What A JOKE SANTANDER BANK IS, ADISGRACE TO AS A PENSIONER I NEED THIS MONEY. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Listen to article During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. We are confident that we have done our due diligence on the partnership and although we appreciate that not everyone may be a fan of the duo, the reaction among both the public and our colleagues has been overwhelmingly positive.. ANT and Dec have been transformed into 1980s video game characters in their latest hapless attempt to run a bank. What percentage of support versus complaints do you expect on this latest one .https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx.;_ylu=Y29sbwMEcG9zAzkEdnRpZAMEc2VjA3Ny/RV=2/RE=1666397736/RO=10/RU=https%3a%2f%2fforums.digitalspy.com%2fdiscussion%2f2147867%2fworst-advert-on-tv-at-the-moment-part-12%2fp604/RK=2/RS=Qr77u9d7GIhmXApDcSNoT0ClruU-.
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