Rogan, who has been . The average age of his listeners was 24. Social media rewards with likes. About 11 million people, per Newsweek. Fox News is the most watched cable news channel in America. Here's what they found. Its demographics have historically not been representative of population of United States. But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? What does that translate to as far as per-episode listenership? In fact, giving it more thought, I would suggest that the vast majority of his output is non-political. Joe Rogan's renowned podcast, The Joe Rogan Experience, reportedly reaches an average of 11 million people per episode. Click here to subscribe to our Weekly Insights email newsletter. "[W]e call on Spotify to immediately establish a clear and public policy to moderate misinformation on its platform," the letter wrote. Spotify has not revealed specific numbers on Joe Rogans listenership. What is Joe Rogan drinking on the JRE Podcast? Its very refreshing and thats why he has such a huge audience. "I don't think for most rational people this Joe Rogan issue is about censorship, as much as it is about this belief that folks should be liable for distributing responsible information," Werde told Newsweek. Theyre also young. What is the significance of that; slightly less than the percentage of European Americans? The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. What are you waiting for? According to the most recent podcast listener demographics, 59% of listeners in the US are white, compared to 68% in 2012. After expanding its podcaster audience demographics to include 13 to 17-year-old listeners, Edison Research found much of the same: The Joe Rogan Experience is still the top podcast in the nation. About 1 in 10 Americans described themselves as avid fans, while just over 2 in 10 said they were casual fans and nearly 7 in 10 said they were not fans at all. What is fascinating about these data is that we are seeing some marked differences between people who primarily get their podcasts through Apple Podcasts, those who primarily use Spotify, and those who mainly use YouTube. This week, we take a deeper dive into the listeners of the top 5 podcasts from our podcast survey. The top three podcasts, The Joe Rogan Experience, The Daily, and Crime Junkie, also ranked in 1-2-3 order in the Top 50 Podcasts of 2020. Joe Rogan has completely disrupted the legacy media. 81% of respondents say that ads are more important than radio commercials, TV ads, billboards, or television ads. Podcast host-read ads account for 63.3%. (The Podcast Trends Report, 2018). They will ALWAYS get money as long as we run ads so we appreciate your support too as you listeners are the reason we can do this. THAT is why the media and liberal establishment needs to savage him as some hateful right-winger: he doesnt conform. However, as soon as he went exclusively to the Swedish-based platform, the number of searches dropped. You will need the right topic, audience, and equipment to create your podcast. With an average episode duration of 2hrs 32min 56. listenership wasnt as diverse as the population. In United States the approximate number of podcast viewers are around seventy eight point nine million people. Some of it is in the so obscure, I didnt know I was interested in this bracket. Extreme views get likes from armchair activists. So apparently they arent eschewing it at all. All rights reserved. If you have specific questions about our data or ideas for further iterations of the survey, please do not hesitate to reach out. You need to understand the demographics of your listeners in order to produce a podcast that is successful. By 2015, it was one of the world's most popular podcasts . They obviously arent. There are one hundred twenty million podcast listeners currently in the United States. Referring to the lefts comfort with the personalities of the safe Democratic airwaves of MSNBC, she said, America isnt filled with Michael Steeles, Rachel Maddows or Nicolle Wallaces.. An estimated 68 million listen to podcasts weekly, up 2 points from 22% in 2019 to 24% for 2020. Podcasts are listened to by nine million people from Canada aged 18 and older each month. Podcasts are listened to by 43% and 39% respectively in the United States. The US has a fairly balanced population when it comes to gender. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. The most likely additional podcast responses from his listeners were Serial, The Daily, This American Life, and This Past Weekend w/ Theo Von. Joe Rogans listeners varied only slightly from the survey average on number of podcasts listened to and exclusivity, but he received nearly 3x the number of responses compared to the next most-responded podcasts, Phil in the Blanks and Crime Junkie.. Podcasting advertising is growing rapidly. Although not significant enough to draw any correlation, we found it interesting that the most likely additional podcast listed by Dr. Phils respondents was AMERICAS DOCTOR: The Dr. Oz Podcast from iHeartMedia. In 2010, it was 43 million dollars. "If you had BTS or Taylor Swift pull off a Spotify you might see some different level of response," Bill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. While podcasting is a popular medium in the United States, it does not hold the top spot for listenership or growth. Preview of Spotify. "The podcast is moving to Spotify," Rogan . There are 2,442,670 podcasts that are valid as of May 2022 and more than 65 million episodes. 33.2% of respondents have listened to a podcast on a smart speaker. The reason that Rogans audience doesnt conform neatly to a right-left binary, is that Rogan himself is not so easily put into these categories. I watch, but dont fit the general profile. The #1 differs from region to region, but globally, The Joe Rogan Experience is the most popular podcast globally by number of listens. During the defense's cross-examination of E. Jean Carroll, Trump's attorney asked the writer why she "did not scream" when she was "supposedly raped.". , a website that chronicles guest appearances on Rogans podcast, politicians have been the featured interview on just 11 of his nearly 1,800 episodes, including three appearances by former Democratic Rep. Tulsi Gabbard of Hawaii, two by Republican Rep. Dan Crenshaw of Texas and one each by Sanders and Democratic presidential candidate Andrew Yang ahead of the 2020 presidential primary. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. Scott McIntyre for The New York Times. 49% of podcast hosts believe they actually use the products or services they recommend. That means that podcast audiences have become much more diverse. Oh right, it doesnt exist. The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at, More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year. I see. A stats study found that 22% of Americans prefer comedy to podcasts. Current subscribers to the Podcast Consumer Tracker include the top networks in podcasting as well as leading technology platforms,and is growing quarterly. In 2020, 18% enjoy the music on podcasts each week. How many podcasts are there? This information will not be of any use if you dont know who listens to what types of podcasts. Journalists cant be bothered to investigate, and are now armchair activists anyway, so report whats trending on Twitter, and polarisation enters a self reinforcing loop. TV ain't what it used to be. For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. 3.5% are the followers of podcast like visitors who got aware of it on other shows.. 1.7% of respondents ask for opinion via social media. At the time, Yangs campaign manager credited his appearance on Rogans show for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. The podcasting industry is open to sharing information about the technology that they use. In 2017, the podcast advertising market was $314 million (IAB). Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. Watch This Story - Donald Trump Seen Enjoying Himself At UFC 287 With Mike Tyson, Dana White, & Joe Rogan's Presence According to reports, Spotify is not currently making money from the podcast industry. 33.2% of respondents have listened to a podcast on a smart speaker. Nearly a third of all shoplifting arrests in New York City last year involved just 327 people, the police said. Following that, the podcast attracted nearly three million listeners in its first month after becoming exclusive to Spotify. I dont know that everybody is capable of going on, but if youre a Democrat thats capable of defending your position who believes in vaccines and trans rights go on Joe Rogan and say that. Spotify and Pandora are the two main podcasting platforms in America. Newhouse School of Public Communications told Newsweek. The US has a fairly balanced population when it comes to gender. Unmatched sales lead-generation and advertising analytics. Later in the article though, the only people who would actually know people at the Sanders campaign say, Every presidential candidate was begging to go on everybody wants to go on his show. 46% of the avid fans are aged between 18 and 34, and a further 23% between 35 and 44. There are literally millions of votes up for grabs among this group. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. The survey was offered to a proprietary panel of active respondents, available on both mobile (iOS and Android) and desktop (macOS & Windows) platforms. Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. In 2019, Google Podcasts product manager, Zach Reneau-Weeden tells Discover Pods there are around 2 million podcasts indexed by Google. Key Stats from The Podcast Trends Report 2019 82.4% of people listen to podcasts for more than 7 hours each week. (914) 428-5971, Support: Spotify holds the number 2 spot currently with 26.4% podcast users and 27,453,741 downloaded songs. Thanks for doing the research that the author of this piece should have done! A quarter of Rogan fans are Hispanic, while 64% are white. I remember the same sort of dissimulation in Czechoslovakia under Communism. Joe Rogan 's renowned podcast, The Joe Rogan Experience, reportedly reaches an average of 11 million people per episode. Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. Moreover, data from Google Trends showed that searches for Joe Rogan's name increased regularly in 2020. This American Life. Subscribers to premium streaming services are 94% more likely. In contrast, Young attracts nearly 6,027,000 listeners a month, according to Spotify, and Mitchell receives a little over 3,738,000 listeners. These statistics demonstrate the effectiveness of the medium as a advertising platform. I saw the chart made by Chief Nerd on Twitter that had Joe Rogan dominating legacy media with an average 11 million listeners per episode. The Joe Rogan Experience brings in millions of listeners -- Rogan claims to reach nearly 190 million downloads . There are small differences between the average avid Rogan fan and nonfan when it comes to household income, though nearly 7 in 10 adults in both groups have no college education. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed earlier this year. It is used by 85.7% podcasters. The number of podcast listeners is expected increase steadily through 2022. Related reading: Takeaways from The Podcast Consumer 2018 by Edison Research, Related reading: The 12 Best Podcast Hosting Services. 25 Apr 2023 18:34:42 We welcome applications to contribute to UnHerd please fill out the form below including examples of your previously published work. In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. Dont expect to find the same people listening to The Joe Rogan Experience as Phil in the Blanks, even if theyre #1 and #2 respectively. But despite these controversies or perhaps because of them the Ultimate Fighting Championship commentator has amassed an enormous and loyal audience for his show, The Joe Rogan Experience. New Morning Consult research of self-described avid Rogan fans reveals a following that leans Republican, though many say the cohort could also be receptive to a Democratic message. Roughly half of U.S. adults say they have listened to a podcast in the past year, including one-in-five who report listening at least a few times a week. Back here in reality, if you want to make it look like most Americans dont like Joe Rogan then you set up a push poll in which you ask people if they are fans or not a fan at all and thus force everyone who doesnt know/doesnt care to say theyre not a fan.
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